Muesli has been gaining market share as breakfast cereal as more people become health conscious and they plan to reduce weight. Instead of high calorie cheese sandwiches or other breakfast options, muesli and chocolate granola offer more nutrition and health benefits. As many people (especially kids) would find normal muesli or plain oats as rather boring (or even tasteless) option for breakfast, chocolate muesli and granola have taken over the supermarket shelves.
Muesli has become popular choice for many people concerned about their health in the recent years. With higher demand for muesli, many companies have launched different variations for the morning breakfast. Muesli offers fiber and protein-rich breakfast and companies have launched different variations with dry fruits, superfoods and chocolate.